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Case Study / E-commerce / Branding (WooCommerce)

Navene – a premium DTC store for a supplement brand

Summary

We built a boutique DTC store from scratch for a craft supplement brand. A coherent visual language, elegant serif typography and carefully art-directed product photography lift the brand's perceived value to premium.

Main objective

Build an elegant DTC store from scratch that looks like a premium brand and raises the perceived value of the product.

Navene – a small, craft supplement brand selling direct to consumer (DTC).

Home page of the Navene store on desktop – the navene logo, an elegant hero with amber supplement jars arranged on a light background, the serif line “The essence of your wellbeing.” and a “Discover the collection” button.

Challenge

Navene is a young, craft supplement brand that wanted to sell direct to consumer and feel premium from the first touch. The challenge was not catalogue scale but creative quality: the store had to look and feel like a top-shelf brand – coherent typography, excellent product photography and a clear, elegant buying path – while being built from scratch and easy to run with a small team.

Solution

We built the store from the ground up on WooCommerce, Tailwind CSS and Alpine.js, designing the brand's visual language and framing it with carefully art-directed product photography. The result is a boutique premium storefront that raises the perceived value of the product and stays simple to maintain.

01

Brand creative and visual language

We designed a coherent visual language – serif typography, palette and layouts – that gives the brand the character of a premium product.

02

A DTC store built from scratch

We built the storefront on WooCommerce, Tailwind CSS and Alpine.js – tailored to the brand and simple to run with a small team.

03

Product photography as the foundation

We framed the store with carefully crafted product photography that builds desire and raises the perceived value of the supplements.

Home page of the Navene store on desktop – the navene logo, an elegant hero with amber supplement jars arranged on a light background, the serif line “The essence of your wellbeing.” and a “Discover the collection” button.

Results

What the work produced

From scratch

DTC store built from the ground up

Premium

The brand's visual level

Responsive

Polished on mobile too

Outcome

We built a boutique DTC store that looks the equal of premium brands – and makes a craft supplement feel like a top-shelf product.

The WEGOTCOOKIES team

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Want a DTC store that looks like a premium brand?

We build boutique storefronts from scratch – with brand creative, careful design and photography that raise the perceived value of the product. Let's talk.

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