Starting point
The home page took 4 seconds to load
Zegarki Błonie sells through a Magento 2 store, and the brand rests on its history and strong product photography. Before the migration the store ran on the classic Magento front end, which loaded a lot of code. The home page needed around 4 seconds to appear. For a brand that sells watches through pictures and story, that is a long wait for the first frame. The store's content needed attention too: some pages and descriptions were out of date or out of step with how the brand presents itself today. The migration had to make the store faster and keep its look.
What we did
A new Hyvä theme in two weeks
We moved the front end to Hyvä first, then tidied up the content and started preparing pages for the brand's campaigns.
- 1
A Hyvä theme built from the ground up
In about two weeks we built a new Hyvä theme for the whole store, on Alpine.js and Tailwind CSS. It replaced the classic Magento 2 front end, which loaded a lot of unnecessary JavaScript. Products, orders and store logic stayed in Magento; what changed was the layer the customer sees.
- 2
The brand's look in lighter code
We recreated the store's character in Hyvä: the script logo, colourful backgrounds, large watch close-ups and the story of the ZMP Błonie tradition. We made sure the photos that carry the brand load quickly and in the right order, on phones as well.
- 3
Content clean-up
We went through the store's pages and descriptions and brought them up to date and in line with each other. Menu sections such as the business offer, servicing and where to buy run on the same theme as the store, so customers never land on pages in the old design.
- 4
Pages for events and seasons
We prepare occasional pages and seasonal landing pages for the brand's campaigns. We assemble them from the new theme's components, so they do not slow the store down and match the rest of the site. The next campaign can go live quickly, without building a template from scratch.
Outcome
The home page in 2 seconds instead of 4
After the move to Hyvä the home page loads in around 2 seconds instead of 4. The store, which lists about 36 watches today, kept its character: the same photography, colours and brand story, delivered in lighter code. The new theme took about two weeks to build. Since then we have kept developing it, tidying content and preparing pages for Zegarki Błonie's next campaigns.
- Developing the Hyvä theme and keeping it fast
- Preparing seasonal and event pages
- Keeping the store's content in order
