01
A catalogue and store built to sell
We develop the presentation of a broad, constantly changing forklift catalogue (new, used, pallet trucks) and parts, plus the store module.
Case Study / Sales and service website
Promlift – sales and service platform for a forklift supplier
Summary
We develop and maintain the Promlift platform – a nationwide forklift supplier and service provider. The site combines a product catalogue (new, used, pallet trucks, parts), an active SEO blog and “request a quote” paths that drive sales enquiries into the branch network.
Main objective
Develop and maintain a lead-gen platform: a catalogue, a blog and enquiry paths that generate sales leads from across Poland.
Promlift – a nationwide supplier, service provider and rental company for forklifts (new and used machines, parts, servicing), operating through a network of branches across Poland.
Challenge
Promlift is a growing, nationwide forklift supplier and service provider, selling new and used machines and parts and running servicing through a network of branches. In that model the website is not a brochure but a lead machine: it has to present a broad, constantly changing catalogue, build search visibility (strong local and transactional intent) and collect sales enquiries efficiently. The challenge was to keep developing and maintaining a platform like that – from the catalogue and store, through SEO blog content, to contact and quote paths.
Promlift
PHP
Forklift and parts catalogue
Blog / SEO content
Store
Lead-gen / quotes
Solution
We develop and maintain the Promlift platform as a sales and service tool. We look after the catalogue and the store, support SEO content marketing and the lead-gen paths, so enquiries come in from across the branch network.
02
SEO content marketing
We support an active blog and content that builds search visibility – with strong local and transactional intent.
03
Lead-gen across the branch network
We maintain and tune the enquiry and quote paths, so leads reach the right branches across Poland.
The site in numbers
Key parts of the website
6
Branches served by the platform
Blog
Active SEO content marketing
Katalog
New and used forklifts plus parts
Outcome
We run the Promlift platform as a lead machine – a catalogue, an SEO blog and quote paths that drive enquiries from across the branch network.
The WEGOTCOOKIES team
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