Starting point
A holding's website runs on its news
A listed holding's website serves several audiences at once. Investors look for announcements and results, journalists look for news about a particular company, and job candidates look for the area they want to work in. The IMMOBILE Group operates in industry, hospitality, property development, industrial construction, automation and energy, so its news covers very different subjects. With more than a thousand posts in two languages, a chronological list stops being enough. The archive had to be browsable by subject and business area, and publishing a new post could not depend on a developer. The site is also the starting point for the portfolio companies' websites, which use the same design system.
What we did
A content model built for thousands of posts
We run the site on Neos CMS and on the design system shared by the group's companies. Most of our work goes into how the content is structured and how readers move through it.
- 1
Tags as a second navigation
Every news post gets tags, and every tag has its own page listing the related posts. A reader who lands on one announcement can move on to others on the same subject. The site has 1,088 of these pages today, generated automatically from the tags chosen when a post is published.
- 2
Editing directly on the page
We prepared the content types, such as a news post or a business area page, for inline editing in Neos. Editors write in the spot where the text will appear and see the finished layout straight away. There are no separate admin forms and no preview that looks different from the published page.
- 3
Two languages in one content tree
The Polish and English versions are dimensions of the same content in Neos. A post and its translation are linked, so the language switch leads to the matching page rather than back to the home page. Both versions go into a single sitemap, and editors translate a post in the same view by switching the language in the Neos interface.
- 4
Components shared across the group
The holding's site uses the same design system as the company sites: Atrem, PJP Makrum, Projprzem, CDI and Promlift. Most of them run on one shared Neos instance that we maintain. A component refined for one site is immediately available to the others.
Outcome
The archive grows and the navigation keeps up
The site now holds over 1,300 posts from across the group, 1,088 tag pages and 11 business areas in two languages. A new post goes straight onto the list, onto its tag pages and into the sitemap, without a request to us. At this scale, order comes from the content model, not from arranging lists by hand. The same component library powers the portfolio companies' sites, so the group looks consistent and we make each fix once.
- We maintain the shared Neos instance that runs most of the group's sites
- We add new content types and components when the group's team asks
- We develop the design system used by the portfolio companies' sites
